Filière :
Licence Nationale en Informatique de Gestion :Business Intelligence
Niveau :
1
Matière :
Business Communication (en anglais)
Régime Éducatif :
Régime Contrôle continue
Volume Horaire par semestre :
21
Type d'enseignement :
Cours
Enseignant (s) :
Coordinateur :
Examens et évaluation des connaissances :
| ECUE | Contrôle continue | Examen final | Coef. de l’ECUE | Coef. de l’UE au sein du parcours | ||||||
| EPREUVES | Pondération | EPREUVES | Pondération | |||||||
| Ecrit | Oral | TP et Autres | Ecrit | Oral | TP et Autres | |||||
| Business Communication (en anglais) | X | X | 100% | 1 | 1 | |||||
Objectifs du Cours :
Speaking : develop fluency in speech and accuracy in pronunciation
Understand the communicative value of a text : reading job advertisements , interviews , business letters …
How to prepare a CV , write a lettre of application and discover a job interview : complete a conversation between an interviewer and an interviewee
Writing an email recommending a computer
Listening to an interview with a marketing director of a computer company selling on line
Writing proposal of recommendations
Presentations :summarising and dealing with questions
Role play : buying a computer ( pair work and group work activities )
Plan du Cours :
Introduction : Review of already acquired knowledge
Unit 1 :Careers in information technology
Job description and job requirements
Personality career test
Job adverts and letter of application job interview
Unit 2 : Computers today
Display screens and ergonomics
Living in a digital age
Unit 3 :E-commerce
The use of the internet
Internet shopping
Unit 4 :Doing business on line
Success and failure in e-business
Improving the online experience
Méthodes et/ou outils utilisés :
Références scientifiques et supports :